FANS of Dragons’ Den were left in shock after a group of entrepreneurs snubbed four separate £100,000 offers – before walking away with nothing.
The budding businessment had invented an app called Playbrush that transformed children’s teeth brushing time into a game to make the daily task more fun.
London-based trio Paul Varga, Tolulope Ogunsina and Matthäus Ittner impressed the Dragons with their toothbrush game, which has already secured a deal with Unilever.
Even more spectacularly, Playbrush has sold more than 100,000 units across 25 countries in just 18 months.
The pals asked the Dragons for a £100,000 investment in their business – but only offered a measly one per cent stake in their fast-growing firm.
On hearing more about the impressive business, all four Dragons – Deborah Meaden, Peter Jones, Touker Suleyman and Tej Lalvani – made offers of the asking price but asked for a larger stake in the business.
However, the group, who met during their days at University College London, rejected all four offers and left empty-handed, leaving viewers in utter disbelief.
Labelled “fools” and “idiots” on social media, the trio attracted intense criticism from viewers who were shocked at their decision.
The idea for Playbrush came about after co-founder Paul watched his godson brushing his teeth.
The aim of the game is to use the toothbrush as a gaming controller by attaching a small device to the end of the toothbrush.
This connects to a phone or tablet via Bluetooth, allowing kids to play the game as they clean their teeth.
The game is around two minutes long, and each movement of the brush moves the character on screen.
The idea is to get children brushing their teeth for the correct amount of time.
The London-based business has already seen a turnover of £1.2 million in 2016, and at the time of filming, this had reached £2 million.
The trio were after the £100,000 investment in order to boost their UK marketing.
On presenting their product, Dragon Tej Lalvani was the first to offer the full amount, but asked for a 10 per cent stake in the business.
When this was rejected, he lowered it to a six per cent stake but was again met with refusals.
Touker Suleyman also asked for a 10 per cent stake, while Deborah Meaden and Peter Jones both sought five per cent.
All four offers were shot down.